Phenotypology

WHAT IS PHENOTYPOLOGY?

It is a methodology that doesn’t have analogies in the world today. It is the most effective technology to quickly diagnose character traits and make behaviour prognosis. Phenotypology involves the diagnosis of someone’s personality through his/her external appearance and facial traits.

Phenotype is an external expression of genetics. By practicing phenotypology you can “read” genetic personal traits, which are visible on each person’s face. Phenotype is formed by both genotype and external environment, which is why the genetic program is defined by using scientific data and strict data analysis methods. Phenotype technology combines multidimensional scaling, cluster and factor analysis.

This technology was patented in 2003 in USA, Russia and Estonia with Worldwide priority.

WHO INVENTED PHENOTYPOLOGY?

An author of phenotypology and a patent holder for it is Mr. Mark Lutsin (Tallin, Estonia).

Mark Lutsin is a very interesting man, who has a great deep knowledge in the fields of physiology, biology, and ethology. Besides his main specialization Mark works in the following fields as well: development of innovations, analysis of decision-making, methods on strategic project implementation, business consultation, negotiations, staff audit and recruitment and other staff management issues, various type of analysis.

In 1991, Mark Lutsin graduated from Department of Biology, Ecology, Cynology, Hunting, Physiology and Ethology at Moscow State University. During his studies, Mark explored mammal Phenotype, the subject of “Ethnic Phenotype and Character”. He graduated with cum laude. Based on his final thesis he patented Phenotype technology, and was invited to continue post-graduate studies. Mark Lutsin is now widely known author of phenotypology. His technology now enjoys legal protection in the US, Estonia and Russia.

Mark Lutsin regularly arranges Phenotype based trainings and consultations in the fields of staff recruitment and audit. He conducts seminars for business people on topics of Phenotype and Strong Thinking (negotiation strategy, sales technology, efficient advertising, development of public relations, dealing with complex tasks and situations, consultations). Yet his priority has always been the development of innovative solutions.

Interview about Phenotypology with Mr. Mark Lutsin

PHENOTYPOLOGY HELPS TO ANSWER THESE QUESTIONS

Can you identify someone’s personality traits just by looking at them?

• Who is more likely to take initiative and be self-motivating without needing direction from colleagues or employers?
• Who you would need to speak to in a firmer and more concise manner to get your point heard to avoid provoking conflict or nervousness?
• Who you can’t use aggression or pressure while negotiating (because you will face strong defensive reaction and negotiation will be broken)?
• Who will be braver in his/her actions (during negotiation, organisation of work)?
• Who is more stubborn?
• Who is more careful and less likely to be cheated/fooled?
• Who will be more easily persuaded by their desire for power and authority?
• Who cares about details and can be pedantic?
• Who is the generalist and sees everything as more equal?
• Who is more psychologically flexible and open to ideas and different opinions?
• Who is most likely to suddenly do something unexpected, extreme and serious?
• Who will work hard for their money and who will do as little work as possible for their money?
• Who will probably be a leader in a family/company?
• Who is more capable of doing business on a personal, friendly and approachable level?
• Who needs to be controlled and pushed in order to perform certain things?
• Who is more likely to take initiative and be self-motivating without needing direction from colleagues or employers?
• Who will be better at sales and people-oriented roles?

“Thanks to Phenotypology you will be able to identify a person’s character features and qualities that neither him, nor his closest ones are aware of in only seconds after first meeting. You will stop wasting your time trying to change people according to your desires and start using their abilities in the most effective way.”
– Mark Lutsin –

WHICH OPPORTUNITIES ARE OFFERED BY PHENOTYPOLOGY?

Personality diagnosis by using phenotypology is done in 2-4 minutes and the following traits are distinguished:

• Genetic intellectual potential (its limits, orientation and perspectives);
• Willpower (ability to argue and stand for personal interests in stress and comfortable situations, ability to face aggression and be aggressive);
• Love of power, desire for authority, concern for personal image;
• Quality and stability of nervous system and threshold of irritation;
• Sexuality and its features (desire for sensual pleasure and perversion);
• Practical, business and commercial abilities;
• Genetic predisposition for non-standard behaviour, which sometimes includes criminal activity;
• Reticence, prudence, cowardice, and courage;
• Perspicacity, suspiciousness, attentiveness;
• Moral features (devotion, honesty, double nature, sticking to principles, etc.);
• Stubbornness, genetic predisposition to perceive the world as a constant struggle (provoker’s traits – ability to upset people’s equanimity);
• Predisposition for non-ordinary acts (as well predisposition for murder, suicide, heroic deeds, etc.);
• And many more – to over 140 features.

By combining all features, we can get 10000000000000000…… types of personalities.

The accuracy level of the results is said to be between 80% and 95%.

WHERE AND WHEN PHENOTYPOLOGY IS USED?

It is used everywhere, wherever you deal with other people.

• Human resource audits and especially VIP personnel (senior managers, personnel dealing with trusted/high priority information;
• Negotiations, selling, buying, communication processes;
• Education;
• Working with criminals;
• Political and social sectors;
• Analysis of people who are unavailable for direct contact;
• Behaviour prognoses of potential partners or competitors;
• Image management (in entertainment, politics, career, personal life);
• Personal life and search for life partners.

Phenotypology course program is held in such a way that anyone can learn this technology despite of his/her background or education. Age of participants is 14 years-plus. Number of participants in a group is from 10 to 20 people (in case of internal company training number of participants may differ).

TRAINING PROGRAM INCLUDES

• theoretical material;
• practical tasks;
• training for getting practical skills;
• “ideal” partner’s / client’s portrait making.

The learning consists from 3 courses (total – 5 days):

• "Human Phenotype in Business" (part I) (2 days),
• "Phenotype for Advanced" (part II) (2 days),
• "Masterclass Phenotype" (part III).

During those courses participants take exams and get certificates, which allows them to use the knowledge in their personal and business life.

Courses are conducted in Russian with simultaneous translation into English (or any other language).

TRY PHENOTYPOLOGY IN PRACTICE FOR FREE!!

Click an icon and write a direct message to Giedrius Svetkauskas with text: “Read my character” & get 5 of your character traits for free!

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PHENOTYPOLOGY UPCOMING SEMINARS

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MARK LUTSIN “HUMAN PHENOTYPE IN BUSINESS”
May19-23, 2025

MARK LUTSIN “HUMAN PHENOTYPE IN BUSINESS”

Do you lose time and money and do not get the desired result by "blindly" choosing people who do not have the right character traits or the necessary skills for a specific job, or maybe you just choose lazy people without knowing it? Learn to see a person's professional abilities, suitability of character for a specific job, understand real competences and choose hardworking, predictable, loyal employees and managers and get the desired results!
ARTIS Centrum Hotels

PHENOTYPOLOGY CONSULTATIONS

MARK LUTSIN & NELLI ORLOVSKAYA “PHENOTYPOLOGICAL EXPRESS CONSULTATION”

MARK LUTSIN & NELLI ORLOVSKAYA “PHENOTYPOLOGICAL EXPRESS CONSULTATION”

What is your character and how you should manage yourself to make your life less stressful and more joyful? What areas of activity would suit your character and be commercially rational? Wondering if living with another person in a marriage will be comfortable and meet your expectations? What are the characteristics of your children, what activities are suitable for them and how to properly educate your (problematic) children? Ask the experts and get valuable answers!
Online (ZOOM platform)
MARK LUTSIN & NELLI ORLOVSKAYA “GENETIC BEHAVIOR OF YOUR CHILD: CHARACTERISTICS, THREATS, UPBRINGING, FIELD OF ACTIVITY”

MARK LUTSIN & NELLI ORLOVSKAYA “GENETIC BEHAVIOR OF YOUR CHILD: CHARACTERISTICS, THREATS, UPBRINGING, FIELD OF ACTIVITY”

Problematic relationship with the child? What field of activity will be enjoyed by your teenager and will be rational in terms of commercial benefits? Talk to phenotypologists Mark Lutsin and Nelli Orlovskaya!
Online (ZOOM platform)
MARK LUTSIN & NELLI ORLOVSKAYA “PHENOTYPOLOGICAL RECRUITMENT & AUDIT OF PERSONNEL: CHARACTER SUITABILITY FOR THE POSITION, LEVEL OF LOYALTY AND DANGER TO THE COMPANY, INSTRUCTIONS FOR PROPER “EXPLOITATION””

MARK LUTSIN & NELLI ORLOVSKAYA “PHENOTYPOLOGICAL RECRUITMENT & AUDIT OF PERSONNEL: CHARACTER SUITABILITY FOR THE POSITION, LEVEL OF LOYALTY AND DANGER TO THE COMPANY, INSTRUCTIONS FOR ...

Do you want to understand the suitability of newly hired or existing company employees for their positions and their loyalty? Consult the phenotypology experts!
Online (ZOOM platform)
MARK LUTSIN & NELLI ORLOVSKAYA “COMFORTABLE LIFE IN A COUPLE: COMPATIBILITY ANALYSIS OF GENETICALLY DETERMINED TRAITS”

MARK LUTSIN & NELLI ORLOVSKAYA “COMFORTABLE LIFE IN A COUPLE: COMPATIBILITY ANALYSIS OF GENETICALLY DETERMINED TRAITS”

Are you interested in whether life with another person in marriage will be comfortable and meet your expectations? Talk to the experts, find out what your relationship will be like!
Online (ZOOM platform)
MARK LUTSIN & NELLI ORLOVSKAYA “ACTIVITIES THAT ARE COMMERCIALLY RATIONAL & APPROPRIATE TO YOUR GENETICALLY DETERMINED CHARACTER”

MARK LUTSIN & NELLI ORLOVSKAYA “ACTIVITIES THAT ARE COMMERCIALLY RATIONAL & APPROPRIATE TO YOUR GENETICALLY DETERMINED CHARACTER”

What areas of activity would suit you, would you like and would be commercially rational for your character? Ask the experts, find out valuable options!
Online (ZOOM platform)
MARK LUTSIN & NELLI ORLOVSKAYA “HOW TO CHOOSE A FRUITFUL BUSINESS PARTNER

MARK LUTSIN & NELLI ORLOVSKAYA “HOW TO CHOOSE A FRUITFUL BUSINESS PARTNER

Do you want to understand the fertility of a potential business partner in advance? Do you want to understand what character traits to look for in a candidate for business partners, so that the business will develop profitably thanks to him/her? Before "experimenting", i.e. before agreeing with the candidate for a business partnership, and before losing time and incurring losses, consult with phenotypology experts in advance and get accurate predictions!
Online (ZOOM platform)
MARK LUTSIN & NELLI ORLOVSKAYA “HOW TO CHOOSE A FRUITFUL CEO?”

MARK LUTSIN & NELLI ORLOVSKAYA “HOW TO CHOOSE A FRUITFUL CEO?”

Do you want to understand in advance the productivity of a newly hired employee for the role of company CEO? Do you want to understand what character traits to look for in a candidate so that she/he can lead the company profitably? Before "experimenting", i.e. before you hire a candidate, and before you lose time and waste money, consult with phenotypology experts in advance and get accurate predictions!
Online (ZOOM platform)
MARK LUTSIN & NELLI ORLOVSKAYA “HOW TO CHOOSE A FRUITFUL DIRECTOR OF HR DEPARTMENT?”

MARK LUTSIN & NELLI ORLOVSKAYA “HOW TO CHOOSE A FRUITFUL DIRECTOR OF HR DEPARTMENT?”

Do you want to understand in advance the productivity of a newly hired employee for the position of director of the HR department? Do you want to understand what character traits to look for in a candidate to profitably lead an HR department? Before "experimenting", i.e. before you hire a candidate, and before you lose time and waste money, consult with phenotypology experts in advance and get accurate predictions!
Online (ZOOM platform)
MARK LUTSIN & NELLI ORLOVSKAYA “HOW TO CHOOSE A FRUITFUL HEAD OF SALES?”

MARK LUTSIN & NELLI ORLOVSKAYA “HOW TO CHOOSE A FRUITFUL HEAD OF SALES?”

Do you want to understand the productivity of a new hire for the role of head of sales in advance? Do you want to understand what character traits to look for in a candidate to lead a sales department profitably? Before "experimenting", i.e. before you hire a candidate, and before you lose time and waste money, consult with phenotypology experts in advance and get accurate predictions!
Online (ZOOM platform)

PHENOTYPOLOGY CUSTOM DATE SEMINARS

MARK LUTSIN & NELLI ORLOVSKAYA “FAMILY CONTRACT: MOTIVATED CHILDREN, HAPPY PARENTS”

MARK LUTSIN & NELLI ORLOVSKAYA “FAMILY CONTRACT: MOTIVATED CHILDREN, HAPPY PARENTS”

Are your children lazy to study, talk back, do not help? Get to know the family contract technology, grow active personalities!
Online (ZOOM platform)

PHENOTYPOLOGY CORPORATE SEMINARS

GIEDRIUS SVETKAUSKAS “PHENOTYPOLOGY: READ MY CHARACTER”

GIEDRIUS SVETKAUSKAS “PHENOTYPOLOGY: READ MY CHARACTER”

Are you looking for new ideas for your corporate event, private birthday, wedding/bachelor party? Order face reading session & amaze your guests!
Venue chosen by a customer or online
MARK LUTSIN & NELLI ORLOVSKAYA “WITHOUT MASK: ADVANTAGE IN SELLING”

MARK LUTSIN & NELLI ORLOVSKAYA “WITHOUT MASK: ADVANTAGE IN SELLING”

Customers often resist and you can’t manage the situation? Master phenotypological influencing techniques and complete sales by 70% faster!
Venue chosen by a customer