MARK LUTSIN & NELLI ORLOVSKAYA
"PHENOTYPOLOGICAL BUSINESS X-RAY: HOW TO COMPETENTLY CHOOSE EMPLOYEES & BUSINESS PARTNERS WHO WILL EARN YOU PROFIT?"
Have you bought a bad employee for a good salary or an unreliable business partner for many shares?
Phenotypology will allow you to see potential problems that a specific person will bring you before this person comes to work for you or offers business cooperation.
Free Phenotypological analysis
Who is this seminar for and what are its goals?
THE SEMINAR IS INTENDED
• for business owners and company managers:
1. the seminar is ordered by business clubs, business communities (chambers of commerce, etc.) and also ordered by managers of companies belonging to the same holding;
2. the seminar is also held personally and for one business owner, as well as for one manager of the company.
GOALS OF THE SEMINAR
• to introduce business owners and company managers to a competent approach to the selection of business partners and VIP personnel and / or line workers;
• to convey to the participants of the seminar some elements of the author's technology of personal identification - a professional tool - phenotypology, for forming the right team and increasing the company's profits;
• to help reduce the number of mistakes by owners when choosing business partners, VIP managers and hiring employees immediately upon applying this knowledge.
Problems in the labor market and solutions
RELEVANCE OF THE TOPIC
Problems in the labor market:
I. Unloyal and often lazy youth:
• The shortage of personnel in the economy is considered one of the main problems of 2024 and subsequent years. The reason for the shortage of personnel in the labor market is, first of all, the demographic pit of the 90s.
• Jobs, labor relations, inequality are three of the main problems of the labor market, and, of course, there will be more: demography, social protection, migration, green economy.
• The younger generation, especially in IT, demonstrates a tendency towards hedonism and choosing a job that brings pleasure. They are looking for a job that coincides with their new meanings, interests and allows them to be creative, get quick results and satisfaction from the tasks performed. Often, such specialists are focused on flexibility and freedom, avoiding long-term commitments to one company. They prefer to change jobs, participate in startups and projects where they can quickly see the results of their efforts.
II. Wasting time and money choosing unsuitable or lazy employees and business partners:
Why do business owners, managers or HR specialists choose unsuitable or lazy employees or unreliable business partners?
1. They do not have reliable, simple and fast tools for typing and predicting the behavior of candidates;
2. A formal attitude to work (HR mentality = mercenary mentality: if only there was a salary, everything else is not interesting, that is, the HR manager does not care about the company's profit);
3. Just laziness;
4. The HR manager lacks intuition and talent (his qualities do not correspond to the position held);
5. Sufficient education and experience of candidates in the issues of "how to sell yourself to the company" (the ability to outsmart the HR manager).
Solution:
1. Getting acquainted with a different, more effective approach to hiring personnel or choosing business partners;
2. specific solutions and recommendations on how to motivate Generation Z youth at work, how to reduce staff turnover, how to use additional non-material resources to optimize a company's operations;
3. introduction to Phenotypology technology;
4. identification of the characters of specific individuals that the seminar participants will want to learn about and advice on how to "exploit" them wisely.
Who is conducting the seminar?
EXPERTS
Mark Lutsin
author of the technology "Phenotypology" and developer of the author's algorithms of the technology "Strong Thinking"
I. Unloyal and often lazy youth:
“Phenotypology”
A super-fast algorithm for behavioral typing of humans and other mammals. Based on the relationship between genetically determined individual physiological characteristics, manifested in their phenotype, with the corresponding subsequent diagnostics and prediction of behavioral reactions and description of characters.
Patent
Method for predicting human behavior and/or activity type and giving evidence of identity.
Application area:
1. People: education and career guidance (including children), personnel security and formation of a capable team, interpersonal relations, marketing, as well as social and political management strategies.
2. Animals: selection of the most promising animals for obtaining additional profit in agriculture. Selection of domestic animals by their exteriors for complementarity of character with the owner and/or the area of their professional use.
"Strong Thinking"
Algorithm for high-speed solution of any difficult-to-solve problems in business, technology and society.
Application area:
Development and strengthening of startups, business processes with detection of hidden resources, including organizational and/or technical and/or technological and/or marketing and/or social resources. Analysis of existing or development of competitive startups. Development of a wide range of innovative patentable products, including IT products.
Nelli Orlovskaya
co-author of the technology "Phenotypology" and a diversion analyst
Business audit
Nelli Orlovskaya, in business tandem with Mark Lutsin, provides business clients with highly qualified services in solving organizational, marketing, technical and personnel problems (for example, how to stop theft at an enterprise, how to stop feuds between departments, how to stop intrigues, how to fire a person gracefully, etc. Work that constantly requires innovative solutions).
HR audit
During HR audit at enterprises with the author of phenotypology Mark Lutsin, the function of Nelli Orlovskaya is interviews ("business interrogation"), that is, extracting information from people so as not to harm and doing it delicately and intelligently (while Mark Lutsin's function is drawing up a phenotypological portrait and provocative questions that help a person "open up").
Nelli is also an expert in the field of TRIZ (Theory of Inventive Problem Solving).
